November 18, 2014 – Orlando, FL, US – At the International Attractions and Amusement Park Industry (IAAPA) tradeshow today VenueMagic™ 3.0 release was announced. The VenueMagic™ Show Control Software has become the industry’s best kept secret for themed show design, programming and playback. By combining all of the aspects into a single easy to understand timeline based interface at an affordable price, VenueMagic™ is the first show control software to break out of the hardware centric model to allow programmers and designers to work independent of the chosen hardware solution.
VenueMagic™ 3.0 will feature a completely redesigned interface based on customer feedback and usability studies. Programming tracks can be collapsed and grouped together to make on screen presentation and use easier. This will allow show programmers and designers to have more tracks on screen at the same time and logically group them into sets which can be shown as needed. The new interface also sports a more modern flat design, updated icons and colors which reduce eye fatigue while programming and overall screen brightness during performance playback.
Another important feature for the Attraction and Amusement Park market is the new audio mixdown feature which will allow for VenueMagic™ to mixdown the audio for output to hardware common in the install market. Previously the audio had to be mixed and output using a separate audio package prior to hardware upload even though VenueMagic™ has always supported the ability to do multi-channel audio mixing and distribution internally for live programming and playback.
Scripting capabilities made their debut in the VenueMagic™ 2.6 release of the software and have supported a number of custom processes over the last year in a variety of markets. The 3.0 release will feature general scripts which will support a wide range of products generally available in the marketplace. Scripts for specific hardware such as the Mackie Universal Control and and Weigl ProCommander are planned with more on the way. Scripts can be licensed separately to allow users at every price point to enjoy the additional features.
Additional feature information will be forthcoming with a planned general availability release in Q1 of 2015.
About Entertainment Sciences Group, Inc.
Entertainment Sciences Group, Inc. was formed to provide custom programming and consulting services to the Entertainment Industry. Based out of Agua Dulce, California they have historically serviced the Hollywood movie industry with customized control solutions while also developing internal systems to support future projects. In 2006 the entertainment market was given a special surprise with the initial release of VenueMagic™. Initially released as a shareware product, the timeline driven approach to show design and control was so revolutionary in the entertainment industry, it forced the market to evaluate “why
doesn’t everyone do it this way?” While the Audio, Video and Movie industries have always used a timeline based workflow, expanding that workflow beyond digital generation to the analog production world of amusement parks, theatre, and other live entertainment venues and productions had never before been successfully implemented. VenueMagic’s unique automation envelope approach to all input and output (from lighting to pneumatics) and rock solid playback engine revolutionized how the entire entertainment production industry could approach production material by allowing VenueMagic™ to combine many disparate systems of inputs and outputs into a complete whole production without compromising the creative process.
About VenueMagic™
VenueMagic™ is the premier Show Control Solution on the market today. VenueMagic™ has customers in over 20 different countries worldwide ranging from professionals in live production, animatronic character control, exhibit creation to semi-professional and home users. The timeline based interface was revolutionary in its initial release and has set the standard for other solutions to follow. By providing Video, Audio, fixture and lighting control in the same programming and playback
interface, VenueMagic™ becomes the complete solution wherever the production includes more than one of these aspects.